PARCO
christmas ‘OH HAPPY SO HAPPY’
2018
A Christmas promotion campaign launched at fashion shop building PARCO.
The uplifting emotions of the year-end holidays were embodied in the universal key word "Happy."
Throughout the festival season, it invites thoughts of the coming days and a brighter future,
the excitement of searching for presents, and making party preparations.
Modern graphical depictions were employed while emphasizing
the happier world-view Christmasholds at the root of people's memories.
ファッションビルPARCOのクリスマスプロモーション。
祝祭を迎える高揚感を、誰にでも
平等な” Happy” という言葉に集約。
フェスティブシーズン全体を通して、
少し先の事や楽しい未来を考える気持ち、ギフトを探すときめき、パーティの準備に想いを巡らせる喜びを誘った。
そこには現代的でグラフィカルな描写を用いながらも、
人々の記憶の根源にあるクリスマスのどこか懐かしく幸福な世界観を重視し、表現した。
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